Axiom Exams
Last updated: 26/08/2026
1. Introduction
Axiom Exams provides teacher-designed diagnostic assessments and personalised reports to support children preparing for 7+ and 8+ school entrance examinations. We may also offer optional educational workbooks, consultations, tuition, courses and other educational resources.
We respect your privacy and are committed to protecting the personal information of parents, guardians and children who use our services.
This Privacy Policy explains how we collect, use, store and protect personal information when you purchase an assessment, complete an assessment, receive a report or workbook, contact us, subscribe to our newsletter or use our consultation services.
Data controller
Axiom Exams
Operated by Jade Powell, sole trader
Email: hello@axiomexams.co.uk
If you have any questions about this Privacy Policy or how we process personal information, please contact us using the email address above.
2. Information We Collect
We aim to collect only the personal information that is reasonably necessary to provide and manage our services.
Information About Children and Parental Permission
Our assessment services are intended to be purchased and arranged by a parent, legal guardian or another adult authorised by the child’s parent or legal guardian.
We expect the adult who provides information about a child and arranges the assessment to have the necessary authority or permission to do so.
We collect and use information about children only for the purposes described in this Privacy Policy, including administering assessments, analysing assessment responses, preparing personalised reports and educational materials, and providing related customer support.
We aim to minimise the personal information we collect about children and do not normally require a child’s full name, date of birth, home address or other unnecessary identifying information to provide our standard assessment service.
Parent or Guardian Information
When you purchase an assessment, contact us or use our services, we may collect:
- Name
- Email address
- Order details
- Payment-related information provided through our payment provider
- Communication preferences
- Information you provide when contacting us
We may use this information to:
- Process and manage your order
- Send assessment instructions
- Provide an assessment reference number where applicable
- Deliver reports and workbooks
- Arrange consultations
- Communicate with you about your purchase or enquiry
- Provide customer support
Child Assessment Information
To provide our personalised assessment service, we may collect:
- Child’s first name or chosen nickname
- Assessment reference number
- Assessment responses
- Photographs or uploaded images of completed assessment pages, where applicable
- Assessment scores
- Performance information
- Recommendations based on assessment results
We do not normally require the following information to provide our standard assessment service:
- Child’s full name
- Date of birth
- Home address
- School name
- Previous examination results
- Tutoring history
- Special educational needs information
If you voluntarily provide additional information during a consultation or when contacting us, we will handle that information in accordance with this Privacy Policy and applicable data protection law.
Consultation Information
Parents may choose to request an optional consultation.
During booking or a consultation, you may provide information such as:
- Schools being considered
- Current year group
- Questions about preparation
- Information about your child’s preparation
- Other information you choose to share
Consultations are not recorded.
Where notes are taken during a consultation, we aim to keep them only for as long as necessary to provide the relevant service and will delete them when they are no longer needed, unless there is a specific legal or legitimate business reason to retain them.
Newsletter and Marketing Information
If you choose to subscribe to our newsletter or other marketing communications, we may collect:
- Your name, if provided
- Your email address
- Your subscription preferences
- Information about your interaction with our emails, where applicable
You can unsubscribe from marketing communications at any time.
3. How We Collect Information
We may collect personal information through the following services and platforms.
Our Website and WooCommerce
When you purchase an assessment or other service through our website, information may be collected through WooCommerce and related website systems.
This may include:
- Name
- Email address
- Order information
- Billing information where required
- Information relating to the product or service purchased
Payment details are processed by our payment provider. We do not store full payment card details ourselves.
Payment Provider
Payments are processed through a third-party payment provider.
The payment provider may process payment and transaction information in accordance with its own privacy policy and terms.
We receive the information necessary to confirm and fulfil your purchase.
Typeform
Assessment responses are collected through Typeform.
Depending on the assessment, Typeform may process:
- Parent or guardian email address
- Child’s first name or chosen nickname
- Assessment reference number
- Assessment responses
- Photographs or uploaded images of completed assessment pages
Photographs or uploaded images may be reviewed and marked by Axiom Exams by a qualified teacher as part of the assessment process. They are used to assess the child’s work and contribute to the preparation of assessment results, reports and personalised educational materials.
We normally retain assessment responses and uploaded photographs or images for up to 6 months after the relevant assessment or related service has been completed. After this period, they will normally be deleted or otherwise securely disposed of, unless there is a legitimate or legal reason to retain them for longer.
We use assessment information to review performance, apply our marking process and prepare personalised reports and workbooks.
Google Workspace
We use Google Workspace services, which may include:
- Gmail for customer communication
- Google Drive for document storage
- Google Calendar for consultation scheduling
These services may be used to store or process information necessary to provide our services, including customer communications and, where applicable, assessment-related documents and personalised reports and workbooks.
We use appropriate account security measures to protect information stored within these services.
Vimeo
Some instructional videos and educational content may be delivered through Vimeo.
When you view embedded Vimeo videos, Vimeo may process technical information such as your IP address, browser information and device information. Depending on the video and the settings used, Vimeo may also use cookies or similar technologies to provide video playback, improve performance and maintain security.
Please refer to Vimeo’s own privacy information for further details about how it processes personal information.
MailPoet
We may use MailPoet to manage newsletter subscriptions and send marketing communications.
If you subscribe to our newsletter or other marketing communications, MailPoet may process information such as:
- Your name, if provided
- Your email address
- Your subscription status and preferences
- Information about your interaction with emails, where applicable
We use this information to send newsletters, educational resources, preparation advice and information about Axiom Exams where you have provided the appropriate consent.
Artificial Intelligence Tools
We may use artificial intelligence tools to assist with preparing educational content, draft personalised reports, personalised workbooks and other educational materials.
Where AI tools are used in connection with personalised assessment information, we aim to remove or avoid direct identifiers and use de-identified or pseudonymised information wherever reasonably possible.
Further information about our use of artificial intelligence is provided in Section 6 of this Privacy Policy.
Microsoft Office
We may use Microsoft Office applications, such as Microsoft Excel and Microsoft PowerPoint, to prepare and review personalised reports, workbooks and other educational materials.
Completed documents may then be securely stored using Google Drive as part of our normal business records and service delivery process.
4. How We Use Your Information
We may use personal information to:
- Process and fulfil purchases
- Provide access to assessments
- Send assessment instructions and other essential service communications
- Manage assessment reference numbers
- Collect and review assessment responses
- Review and mark uploaded photographs or images of completed assessment pages, where applicable
- Apply our marking and assessment processes
- Analyse assessment performance
- Prepare personalised diagnostic reports
- Prepare personalised educational workbooks
- Provide educational recommendations
- Arrange and provide consultations
- Respond to enquiries
- Provide customer support
- Send marketing communications where you have provided appropriate consent
- Maintain business, accounting and financial records
- Improve and develop our assessment materials and services
- Protect the security and integrity of our systems and services
- Comply with legal and regulatory obligations
We aim to use personal information only for purposes connected with providing, managing and improving our services.
Where possible, we may use aggregated, anonymised or de-identified information when reviewing and improving our assessment materials, educational content and services.
5. Creating Reports
After a child completes an assessment, we may:
- Review the assessment responses;
- Review and mark uploaded photographs or images of completed assessment pages, where applicable;
- Assess responses using our marking process and relevant assessment criteria;
- Analyse results and performance information;
- Identify areas of strength and areas for further development;
- Prepare a personalised diagnostic report; and
- Provide educational recommendations based on the assessment information.
The completed report is sent to the parent or guardian using the contact details provided for the relevant service.
Reports may include:
- Child’s first name or chosen nickname;
- Assessment reference number;
- Assessment scores;
- Performance summaries;
- Areas of strength;
- Areas for development; and
- Preparation Guidance
Reports are intended to provide educational guidance based on the child’s assessment performance at the time the assessment is completed. They are not a guarantee of future examination performance, school admission or any particular educational outcome.
We aim to send completed reports within 3 working days of the relevant assessment being completed. If multiple assessments have been purchased, this timeframe will normally begin once the final assessment has been completed.
6. Use of Artificial Intelligence (AI)
We may use artificial intelligence (AI) tools to assist with preparing educational content, draft personalised reports, personalised workbooks and other educational materials.
AI tools may assist with tasks such as:
- Drafting educational explanations;
- Helping to organise or summarise assessment information;
- Assisting with the preparation of draft reports;
- Assisting with the preparation of educational activities; and
- Supporting the development of other educational materials.
Where AI tools are used in connection with personalised assessment information, we aim to remove or avoid direct identifiers and use de-identified or pseudonymised information wherever reasonably possible.
We do not intentionally use AI to make decisions about a child’s educational ability, suitability for a particular school or likely future outcomes. AI tools are used as assistive tools and do not replace human review.
All personalised reports are reviewed by Axiom Exams before they are provided to a parent or guardian.
We remain responsible for reviewing and approving content provided to customers, including content that has been prepared with the assistance of AI tools.
Depending on the AI tool used, personal information may be processed by the relevant AI service provider. We take reasonable steps to limit the personal information shared with AI tools and use them in accordance with applicable data protection requirements.
Where relevant, information about the AI service provider and how it processes personal information may be available in the provider’s own privacy information.
7. Legal Basis for Processing Information
Under UK data protection law, we process personal information using different lawful bases depending on the purpose of the processing.
Contract
We may process personal information where it is necessary to provide a service you have purchased or requested, including:
- Processing and managing purchases;
- Providing access to assessments;
- Sending assessment instructions and essential service communications;
- Managing assessment reference numbers;
- Collecting and reviewing assessment responses;
- Reviewing and marking uploaded assessment images, where applicable;
- Preparing reports and personalised workbooks;
- Providing educational recommendations;
- Arranging and providing consultations; and
- Delivering purchased services.
Legitimate Interests
We may process personal information where it is necessary for our legitimate interests, provided that those interests are not overridden by your rights and freedoms.
This may include:
- Operating and managing our business;
- Providing customer support;
- Maintaining and improving service quality;
- Developing and improving our assessment materials and educational content;
- Maintaining appropriate business, accounting and financial records;
- Protecting the security and integrity of our systems and services;
- Preventing misuse of our services; and
- Handling and responding to enquiries and complaints.
Where we rely on legitimate interests, we consider the impact of the processing on the rights and freedoms of the individuals concerned.
Legal Obligation
We may process personal information where necessary to comply with legal obligations, including accounting, tax, financial record-keeping and other legal or regulatory requirements.
Consent
We rely on consent where applicable, including for certain marketing communications.
You can withdraw your consent to marketing communications at any time by using the unsubscribe option provided in the relevant communication or by contacting us.
Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.
Where we rely on consent for a particular processing activity, we will explain this at the relevant time where appropriate.
8. Sharing Your Information
We do not sell, rent or trade personal information.
We may share personal information with trusted service providers that help us operate our business and provide our services.
These providers may include:
| Provider | Purpose |
|---|---|
| WooCommerce and related website systems | Website orders and customer management |
| Payment provider | Secure payment processing |
| Typeform | Assessment delivery and collection of assessment responses and uploaded images |
| Google Workspace | Email, document storage, calendar and other business services |
| MailPoet | Newsletter subscriptions and marketing communications |
| Vimeo | Hosting and delivering educational videos |
| Artificial intelligence tools | Assistance with educational content, draft reports or workbook preparation, using de-identified or pseudonymised information wherever reasonably possible |
| Microsoft Office | Preparation and formatting of personalised reports, workbooks and educational materials |
Assessment responses and uploaded images may also be reviewed and marked by Axiom Exams as part of providing the assessment service.
Service providers may process personal information on our behalf where necessary to provide their services.
Third-party providers may also have their own privacy policies and terms. Where appropriate, we recommend reviewing the privacy information provided by those services.
Some of our service providers may process personal information outside the UK. Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place in accordance with applicable data protection law.
We may also disclose personal information:
- Where required by law;
- Where necessary to comply with legal or regulatory obligations;
- Where necessary to protect our legal rights or the security of our services; or
- Where necessary to protect the rights, safety or security of others.
We do not sell personal information to third parties.
9. How We Protect Your Information
We take reasonable and appropriate steps to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
These measures may include:
- Using trusted service providers;
- Limiting access to personal information to those who need it for legitimate business or service-related purposes;
- Using appropriate account security measures, including strong passwords and multi-factor authentication where available;
- Storing electronic documents using appropriate security measures;
- Using password protection for reports or other documents where appropriate;
- Removing or avoiding direct identifying information before using personal information with AI tools, wherever reasonably possible;
- Using de-identified or pseudonymised information when using AI tools, wherever reasonably possible; and
- Reviewing AI-assisted content before it is provided to customers.
- Using appropriately secured devices when preparing reports, workbooks and other educational materials.and appropriate security measures when preparing reports, workbooks and other educational materials.
No method of electronic storage or transmission is completely secure. However, we take reasonable steps to protect the personal information we hold and to reduce the risk of unauthorised access or disclosure.
10. How Long We Keep Information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, unless a longer retention period is required or permitted by law.
Our usual retention periods are:
Assessment Information
Assessment responses, assessment results, uploaded photographs or images of completed assessment pages, reports and personalised workbooks will normally be retained for up to 6 months after the relevant assessment or related service has been completed.
If multiple assessments have been purchased, this period will normally begin after the final assessment or related service has been completed.
After this period, the information will normally be securely deleted or otherwise securely disposed of, unless there is a legitimate business or legal reason to retain it for longer.
Customer Enquiries
Information relating to customer enquiries will normally be retained for up to 12 months after the enquiry has been resolved, unless it is reasonably necessary to retain it for longer.
Financial and Accounting Records
Financial, transaction and accounting records may be retained for 6 years or for any longer period required by applicable law.
Marketing Information
If you subscribe to marketing communications, we will retain your contact details and marketing preferences for as long as you remain subscribed or until the information is no longer needed for the relevant purpose.
If you unsubscribe, we may retain limited information necessary to record your preference and ensure that we do not send you further marketing communications.
We may retain other personal information for different periods where necessary to comply with legal obligations, resolve disputes, establish or defend legal claims, prevent fraud or misuse, or protect our legal rights.
11. Marketing Communications
We may offer optional marketing communications, including:
- Preparation advice;
- Educational resources;
- Information about new assessments;
- Information about courses or other services; and
- Other information about Axiom Exams that may be relevant to your interests.
Marketing communications will only be sent where we have an appropriate legal basis to do so, including your consent where required by law.
You can unsubscribe from marketing communications at any time by using the unsubscribe link in the relevant email or by contacting us.
If you unsubscribe from marketing communications, we may retain limited information necessary to record your preference and ensure that we do not send you further marketing communications.
Essential service communications, such as purchase confirmations, assessment instructions, candidate information, customer support messages and report or workbook delivery, will continue where necessary to provide the service you have purchased.
12. Cookies
Our website may use cookies and similar technologies.
Cookies and similar technologies may be used to:
- Help the website function correctly;
- Process purchases and support checkout functionality;
- Remember preferences;
- Maintain website security;
- Understand how the website is used; and
- Improve the user experience.
Some third-party services used on or through our website, such as WooCommerce, Typeform and Vimeo, may also use cookies or similar technologies.
The types of cookies and similar technologies used may depend on the services and features you use.
Where required by law, we will obtain consent before placing non-essential cookies or using similar technologies that require consent.
For more information about the cookies used on our website and how to manage your cookie preferences, please see our Cookie Policy.
13. Your Data Protection Rights
Depending on the circumstances and the applicable legal requirements, you may have rights under UK data protection law, including the right to:
- Request access to the personal information we hold about you;
- Request correction of inaccurate or incomplete personal information;
- Request deletion of personal information where applicable;
- Request restriction of certain processing;
- Object to certain processing;
- Withdraw consent where processing is based on consent; and
- Request data portability where the relevant legal requirements apply.
These rights are not absolute and may be subject to legal conditions or exemptions.
To exercise your data protection rights or ask questions about how we process personal information, please contact:
We may need to verify your identity before processing certain requests.
We will normally respond to valid data protection requests within the time period required by applicable data protection law.
14. Complaints
If you have concerns about how we use your personal information, please contact us first so that we can try to resolve your concern.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection supervisory authority.
Further information about making a complaint is available from the ICO.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
The latest version will be available on our website.
We recommend checking this page periodically for any changes.
16. Contact Us
If you have any questions about this Privacy Policy or how we process personal information, please contact:
Axiom Exams
Operated by Jade Powell, sole trader
Email: hello@axiomexams.co.uk